If you like your coffee weaker, brew it per the instructions first and then dilute it with water or milk, giving it a much fuller taste than if you brew it weaker to start with.
Filtered water will produce your best cup of coffee.
Store your beans in an air-tight canister for maximum freshness or for longer shelf life, store in the freezer.
Always use a burr grinder, not a blade grinder, for the best results when grinding your coffee beans and always grind your coffee just before you are ready to brew it.
Once you have opened your coffee, consume it as quickly as possible in order to best enjoy its aroma and flavor.
Prepare only the amount you want to drink and never reheat or boil your coffee.
Always keep your coffee equipment clean in order to make sure that you don’t transmit disagreeable odors or flavors to your next brewed beverage.
After you are done preparing the coffee, remove the coffee grounds to protect the integrity of your next brew.